The Couric-Jolie effect: When celebrities share their medical experiences

Follow me on Twitter @RobShmerling Some called it the Katie Couric effect. Soon after her husband died of colon cancer in 1998, the journalist and television personality had a televised colonoscopy to promote the test. Rates of screening colonoscopies soared for at least a year. Or, call it the Angelina Jolie effect… Read entire story.

Source: Harvard Health Blog